Ewing Christens a Book about the Most Successful Start-up in the World

When Alibaba issued its IPO in 2014, there was an immediate impact. It was a company, which until then, had been hardly heard of in the West. The riveting story about the improbable dreams of the start-up being fulfilled and the colossal success of the start-up was written by Porter Erisman who was in the centre of the action with Jack Ma and Alibaba over the course of the IPO. The book, Alibaba – The Story of the Largest On-Line Marketplace, was published in Czech on March 4th.

The company started as an on-line showcase for local companies, then within a few years it was declaring war on eBay. A few years later, Alibaba was able to overcome resistance from Google, buy Yahoo! China and surpass the turnover of eBay and Amazon. Ewing PR supported the launch celebration and publication of the book.

We wish Alibaba a lot of success in the future as well as hope it continues to be an inspiration for many people.