A press trip? Sure, but with some tweaks...

One of our favourite PR tools is the press trip. One of our colleagues from Ewing PR, Alex, uses a slightly modified version of them in collaboration with other teachers from the Department of Czech Language and Literature at the Technical University in Liberec.

They don’t invite journalists on the trip, but rather students. They convince them that their current field of study is fine and that they should see it through to the finish, and if possible, they recommend other fields. How? By wandering through the region and following the footsteps of well known writers who lived there. They prepared one such press trip over the holiday weekend in Trebon with the help of another one of our colleagues, Lucie. Let’s test you and see if you know which famous Southern Bohemian resident is in the photo on the previous page!